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The Lab · Simulation #01

Crisis PR Management

You're a Junior PR Specialist at Aura Audio. A major tech influencer just posted a video showing your flagship noise-canceling headphones (Aura Pro) overheating and emitting smoke.

Review the internal incident reports and draft an immediate response strategy and public statement — under 300 words — to post on social media and distribute to the press.

01Read the internal intelligence carefully. There are specific constraints on what you can say.
02Write your PR strategy in the editor on the right. Keep it under 300 words.
03Your tier (bronze / silver / gold) updates live as you write.
04Submit when you're satisfied. A senior PR reviewer will assess the final strategy.
Simulation #018

Crisis PR Management

Consumer Tech · Entry-level · Fast-Moving Crisis

Consumer Audio Brand Social Statement & Strategy · max 300 words Reviewed by a practicing Marketing Director
Incident Intelligence Read carefully before writing

Your role

Junior PR Specialist, Aura Audio. The #AuraFire hashtag is trending on X (Twitter) and TikTok after influencer @TechGuru (3M followers) posted a video of their Aura Pro headphones smoking. The media is starting to pick it up. Your job: draft our first official response.

Internal Updates — DO NOT PUBLISH RAW

Update 1 — Engineering Team
We've identified the issue. A malfunctioning lithium-ion cell supplier caused overheating. The critical detail: this only affects a single manufacturing run—specifically Batch #992. All other headphones are perfectly safe.
✓ Core detail addressed
Update 2 — Legal Counsel
Do NOT admit complete product failure or open us up to massive liability lawsuits. However, we must formally address the safety concern and show empathy. A simple "we are looking into it" is not enough, but "our products are broken" is too far.
✓ Core detail addressed
Update 3 — Customer Success
Customers are panicking and asking if they can get their money back. We have approval from the CFO to offer immediate refunds or free replacements to anyone with an affected unit.
✓ Core detail addressed
Live tier
Not yet assessed
Start drafting your statement — your tier will update as you go.
Your Statement & Strategy 0 / 300 words

Your strategy is sent to a human reviewer — not an algorithm. Turnaround is typically 2–3 business days.